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Frequently Asked Questions

Q: How much does it cost to have my idea evaluated?
A: The fee for reviewing your New Concept is $195 (please add $50 if you are located outside the U.S.), payable by check or money order included with your submission. There are no other charges.

Q: Do I need to submit a model of my New Concept?
A: No. We will accept a written description of your idea, sketches, drawings, photographs, etc. However, if you have either a working or non-working prototype of your New Concept, please include it with your submission to help us better understand and test your idea. If you like, we'll be happy to refer you to a qualified model maker.

Q: What does the review process consists of?
A: Your New Product Concept will be play-tested and analyzed to determine its novelty and licensability.

Q: Do I need to have a patent, trademark or copyright before I submit my idea for review?
A: No. In fact, the vast majority of products licensed by Anjar are not patented. However, a qualified attorney - an expert in patent, trademark and copyright law - will review your concept to determine what, if any, protection is recommended.

Q: How do we share the royalties?
A: The inventor receives 60% of all royalties and advances earned from licenses - Anjar retains 40% as its fee.

Q: How much money can I expect to earn from my New Concept?
A: Of course, it's impossible to predict the success of any particular item. Many items will enjoy moderate success. In some cases, Anjar has paid out over a million dollars in royalties for a single idea.

Q: What happens if you don't think my New Concept is Licensable?
A: All of your submitted materials, including any documentation, models and samples, will be returned to you postpaid.

Q: Are you a manufacturer?
A: No. Our job is to represent the best interests of your item to manufacturers.

Q: How is Anjar different from those "inventors submission" companies?
A: In many ways. Anjar Co. has licensed over five hundred new concepts and our principle source of income (over 99%) comes from royalties which are shared with the inventors we represent. Some idea submission companies make virtually all of their money from fees charged to inventors. In many cases, the inventor is contacted after submitting their idea and pressured into paying up to thousands of dollars for useless "marketing reports." Before you submit your ideas to any company, be sure to ask what products they have successfully licensed in the past.

Q: What does Anjar stand for?
A: Arto, Neil, Jonathan And Roger - the names of Jim Becker's four sons. James R. Becker founded Anjar in 1969 after retiring as president of a major U.S. toy and game manufacturing company. Over fifty years in sales, manufacturing and licensing have given Jim Becker his special ability to spot a good product and license it to just the right company. Today, Anjar continues in this tradition: discovering, developing and marketing the greatest toy and game concepts in the world.

Good luck with all your ideas!


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