Othello® - A Minute to Learn, A Lifetime
Anjar Co., was instrumental in introducing OTHELLO to the U.S. and
worldwide market outside of Japan; organizing the WOC; and
successfully licensing, marketing, promoting, advertising,
merchandising and popularizing OTHELLO around the world outside of
One of the most popular games of all time, Othello is rich in
strategy, but still approachable by the casual player. Othello was
first introduced in Japan in 1973, by Tsukuda Original Co. In 1975,
Anjar Co. licensed Othello to Gabriel Industries for the U.S. market
and, subsequently, Anjar licensed Othello around the world outside
of Japan. Anjar also encouraged Othello licensees to use the
tagline, “A Minute to Learn... A Lifetime to Master.”
Today, Othello Associations exist in over 40 different countries.
Othello has been sold in over 100 different countries, making it the
most successfully licensed strategy game in the world. In 1977,
Anjar organized the first World Othello Championship™ (WOC),
bringing together the world’s top Othello players. The World Othello
Championship has been held in the U.S. every 10 years.
Othello® has appeared in virtually every format as these platforms
have become available, including: Atari 2600, Nintendo, Super
Nintendo, Gameboy, computer CD-ROM games, coin-op arcade machines,
and handheld electronic games. Othello was also licensed to Bandai
in Europe and the U.S. for cell phone games.
Othello was recognized by Playthings Magazine, the principle Toy
Industry publication, as one of the ‘Classic Toys and Games of the
20th Century’ still in production. Other prestigious awards that
Othello has won include the Parents’ Choice Classic Toy Award and
Games Magazine’s Hall of Fame.