Sophie la girafe welcomes new licensing agents

Nursery property Sophie la girafe is continuing to build its roster of licensing agents across the globe.

Caravanserai is now on board for Spain and Portugal, while Daewon Media has begun to support the brand in South Korea.

The two new agencies join Anjar Co. and Becker Associates which came on board for the US and Canada in January, becoming the first ever licensing agents for the brand.

Sophie la girafe’s licensing programme – DeLiSo – was created in 2011 and spans baby clothing, publishing, wooden toys, nappies and home linen among other categories.

The company opened up discussions with licensing agents across the world at the end of 2019.

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